And that’s OK. In many ways, being authentic isn’t about the best product or service or value or lifestyle; it’s about being human, which is being vulnerable. Vulnerability is the heartbeat of authenticity, the subtle brand drumbeat that brand advocates and consumers can hear. Without a heartbeat – without being occasionally vulnerable – it will be hard to resonate and grow the brand in a way that feels organic, fresh, and authentic.
While 40% of India’s residents are vegetarian, there’s still a large addressable market open to omnivore cuisine. Plus, much of the country is infatuated with western culture – a fact QSRs are taking note of.
The future of the food industry is coming into focus as artificial intelligence (AI) grows increasingly popular.
AR restaurant menus have yet to gain traction in the U.S., yet stats suggest that fact could change rather soon.
While leadership changes are nothing new for restaurant chains, CEOs have been resigning in spades over the past two months, including departures from prominent brands like Starbucks, Dominos, Denny’s, Red Lobster, and Wingstop. What’s behind …
Fast-food value deals are back, but they’re not quite the same as before. Over the past several weeks, brands such as McDonald’s have returned to value messaging for the first time in several years, noted …
Pizza sales skyrocketed during the pandemic. Major chains saw a combined 6% uptick to $27.5 billion in 2020, according to an industry report from Technomic. And while boom may have leveled off in recent months, …
The food industry took major hits throughout the pandemic. In the aftermath, internal and external wage disparities continue to exacerbate labor issues industrywide. In 2020, median food industry employee compensation was $33,392, down 0.7% year …
Breaking up is hard to do, but Walmart and McDonald’s seem to have made the split on decent terms. McDonald’s recently announced plans to shutter hundreds of its locations positioned within Walmart stores. After the …
Pizza has been in high demand throughout the COVID-19 pandemic. But, as indoor dining resumes and competition between food pick-up and delivery services heats up, how will major pizza chains maintain sales momentum? Major …
The coronavirus pandemic has caused 8,400 retailers and 110,000 restaurants to close across the U.S. this year, according to industry statistics, reported The Economic Times (Dec. 14). And even more closures could be on the …
Food Institute Focus – Pizza Profits from Pandemic
