$85 Million to the Clearance Bin – Is Magic Spoon Done?
Magic Spoon cereal is twice as expensive as most other name brands. Many regard its flavor as questionable and its better-for-you status isn’t as rock solid as consumers would like to believe.
Tag: cereal
Cereal Manufacturers Desperate to Boost Sales
Americans are turning away from breakfast cereal, and that’s got cereal manufacturers seeking fresh innovation to bring consumers back to their bowls and the breakfast table.
What’s Old is New Again: Harvesting Ancient Grains in F&B
“Consumers can expect to see ancient grains used as an alternative base for many products, ranging from cereal, to bread, to pancake batter. Expect to see them regularly on the menu in restaurants, especially in dishes with other healthy items such as salmon, vegetables, or tofu.”
FI Newscast (December 22, 2023) -How Magic Spoon Evokes “Newstalgia”
Making LTOs Permanent: When Fans Influence Brands
Sometimes fans get the best of their preferred brands and flavors by creating demand for a once-unthinkable product or simply demanding the return of favorite LTOs.
Top 4 Cereal Trends Redefining the Category
The cereal aisle isn’t what it used to be. Instead, brands are innovating, collaborating, and developing healthier options to reimagine what cereal means to the modern consumer, for breakfast and beyond. These are the top …
FI Fast Break audio news: April 5, 2023
The latest Food Institute news podcast touches on the trend of nostalgic breakfast products from brands like Lucky Charms.
How Much Are People Willing to Pay for Cereal?
A new report sheds light on just how much consumers are willing to pay for their favorite cereals in the current inflationary environment. Veylinx, a consumer insights platform that uses behavioral research to predict purchasing …
Kellogg Workers Go on Strike Over Pay, Benefit Conflicts
Around 1,400 Kellogg workers went on strike at the company’s U.S. cereal plants on Tuesday, bringing work to a halt. The strike includes plants in Omaha, Nebraska; Battle Creek, Michigan; Lancaster, Pennsylvania; and Memphis, Tennessee, …
Case Study: Cereal Companies Dealing with PR Concerns in Contrasting Fashions
A pair of cereal brands, General Mills’ Cinnamon Toast Crunch and Post’s Grape-Nuts, have been under the spotlight of late, by both the media and those on social media. Although their situations are different, both …
General Mills to Revive Presence in Grocery Aisles
Food Institute Focus – General Mills to Revive Presence in Grocery Aisles