Brand Magnetism: The Driving Force Behind Gen Z’s Relationship with CPGs
A new report from Gen Z research and strategy firm dcdx noted the importance of brand magnetism for the CPG industry to attract young consumers.
Tag: brands
What’s on the Horizon for CPG Companies in 2024?
In 2023, we also saw a growing trend among consumers to adapt their buying habits to save money by trading down and prioritizing cost savings over quality, with 66% of consumers seeking out less expensive goods in 2023.
A New AI Era for Foodservice Distributors
As more distributors move to online ordering, organizing data is essential to providing operators with info like analytics. AI can help.
Debunking the Myths Surrounding Gen Z Consumers
Many brands miss the mark when they attempt to connect with Gen Z – a cohort that’s now coming into economic power.
In-Store Shopper Traffic Visibility Fuels New Growth Opportunities at Retail
SIRL’s mission is to build the most scalable, robust, accurate, and feature-rich Real-Time Location System (RTLS), and to broadly take this technology to a multitude of markets.
Survey: 88% of Shoppers Willing to Switch Brands to Save
Consumer research platform Attest found that 88% of American adults are willing to ditch their preferred brands to save money in 2023.
Expert: Brands Must Consider Emotional Factors of Inflation
How will consumer behavior shift as prices climb amid inflation? Most c-suites – in food business, and beyond – are inadvertently approaching this question with a purely rational framing, evaluating the marketplace as if every …
Author: Gen Z Consumers Seek Brands with Clear Purpose
Following in the footsteps of Millennials, Gen Z has taken a liking to chains such as Olive Garden and Starbucks, proving everything is cyclical, according to Piper Sandler’s latest Taking Stock with Teens survey. The Food …
State of the Food & Beverage M&A Market
The Future of Food Retailing and The Accelerated Digital Age
A Glimpse at the Future of Data Driven Retailing
On countless occasions during her career, Kerrie Lopez wished she had analytics to back up an idea. That said, Lopez, the head of merchandising marketing with Thrive Market, is careful not to rely on analytics …
FI Fast Break: April 30, 2021
This week, in The Food Institute’s quick-hitting, audio news podcast, we break down the latest innovations in plant-based protein, a predicted slump for delivery apps, millennials’ favorite brands, and more. To listen, click the play/arrow button …