Instacart, Mountain Dew Among Super Bowl 59 Ad Winners
Super Bowl 59’s commercials leaned on humor and star power, featuring celebrities like Martha Stewart to promote F&B brands.
Tag: Branding
IFMA Introduces Rebranded Identity at 2024 Presidents Conference
The 72-year-old organization recently unveiled a rebrand in a new video that retraces its history and reflects the changes seen in the food-away-from-home category since the pandemic.
Why Legacy Beverage Brands are Revamping Their Image
Dunkin’ Donuts’ shift to simply Dunkin’ serves as the gold standard in the contemporary rebranding landscape.
FI Newscast (December 22, 2023) -How Magic Spoon Evokes “Newstalgia”
The Food Institute Retains Ivonne Kinser as Innovation Advisor
New York City, June 12, 2023 (FI NEWSWIRE) – The Food Institute, a leading food industry research and media company, is pleased to announce that it has retained Ivonne Kinser as an Innovation Advisor. With …
Alpha-Diver and The Food Institute Unveil The Industry’s First Comprehensive Consumer Psychology-based Ranking of Snack Brands
FI LATAM FOOD TALKS – Featuring Alvaro Luque, Avocados From Mexico
COLUMN: Let’s Learn from the Demise of Freshly
The public markets (and strategic firms) aren’t kind to businesses that don’t make much money and then stop growing. The recent shutdown of Freshly shocked many of its consumers, but not those following the ~$6B …
COLUMN: Honest Tea and the Challenge of Scaling New Brands at Public Companies
Earlier this year, Coca-Cola (KO) chose to shut down most of the Honest branded beverage business it had acquired from Seth Goldman years earlier. Shutting down an acquisition is a rare decision in CPG firms. …
De-Platforming Your Brand for Exponential Growth
The Problem Top two investor questions for a consumer startup? 1) Do you have product-market fit yet? And 2) What is the platform? Building a platform brand right from the start is the strategy equivalent …
The Next Ad Space Is Not Online – It’s In Your Living Room
Pabst Blue Ribbon’s new campaign is taking marketing beyond the screen and directly into consumers’ homes. And they will even pay you for it. HOW IT WORKS In the new campaign, called “In Home Advertising,” …
Food Companies Change Branding Based on Racial Stereotypes
Food Institute Focus – Food Companies Change Branding Based on Racial Stereotypes