FI Live Replay: Disrupting The Frozen Yogurt Space

In 2008, Solomon Choi opened a New York City frozen yogurt shop, 16 Handles, and promptly turned it into a groundbreaking franchise with 40 locations worldwide.

Report Shows Modern Consumers Demand Transparency from Brands

Industry insiders say retailers must offer deeper product information – beyond just labeling – to attract the attention of today’s consumers, many of whom demand environmentally friendly products.

FI Live Replay: How I (Re)built The Stuckey’s Brand

When Stephanie Stuckey reclaimed her family’s roadside convenience-store business in 2019, it was a far cry from the 350-store operation run during the company’s peak years. Fast forward to 2022, and the Stuckey’s brand has …

TikTok Expert: Authenticity Key for Food Brands Marketing to Gen Z

With an endless supply of content and more than 50 million daily users, there is no shortage of ways for brands to market themselves on TikTok – particularly to Gen Z. In fact, half of …

What Pepsi’s Bold Move Says About the Future of Advertising

Pepsi will no longer sponsor the Super Bowl halftime show. The company said in a statement that the decision is part of a “larger strategic shift to bring unprecedented music and entertainment experiences” to people …