Cereal aisle sales fell 1.1% year-over-year, shocking the breakfast category. Gradually, consumers are demanding healthier offerings, and brands must rise to meet them.
Walmart’s sweeping digital shelf label rollout has sparked a familiar debate. The last time retail faced this much resistance to a shelf-level technology, it was called the barcode.
Lower income consumers are pulling back from fast food as years of price hikes push QSRs past their affordability threshold. Brands are scrambling to win them back with sharper value plays.
National brands are becoming more strategic in their battle to reclaim market share from private label and challenger brands. Meanwhile, as store brands capture 24% of the market, they’re leaning on some tactics of their own to support bottom lines.
