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SFA + FI Livestream Returns for Winter Fancy Food Show in Las Vegas

New York, NYC, Dec. 8. 2022 (FI NEWSWIRE) —The Fancy Food Show livestream is back again! After a successful partnership at the 2022 Summer Fancy Food Show, The Food Institute (FI) and the Specialty Food Association (SFA) have decided to team up once again to provide live event coverage at the 2023 Winter Fancy Food Show, January 15-17 at the Las Vegas Convention Center in Las Vegas, Nevada.

“We had great audience feedback from the pilot broadcast at the 2022 Summer Fancy Food Show earlier this year,” said FI CEO Brian Choi. “We’re happy to be working with SFA once again to make the 2023 winter show even better – with more live event coverage, more insightful content, and greater interactivity with both virtual and in-person audiences.”

The upcoming livestream will also provide sponsorship opportunities for companies who desire to reach the specialty food industry audience through advertisements, interviews, and special features.

The Winter Fancy Food Show livestream will include action-packed segments featuring insightful interviews, set against a stunning backdrop of the show floor. Live event coverage will include:

  • Interactive event hosting from the centrally located “SFA Hub,” providing picturesque views of the show floor
  • On-the-ground reporting from various booths and pavilions, to give viewers a real-time experience with exhibitors
  • Consistent engagement with online audience members
  • Key interviews with SFA staff, industry insiders, trendspotters, and select sofiTM – award winners
  • Groundbreaking 360-degree, panoramic footage of products, exhibitions, and displays in real time

The on-site coverage team will be anchored by Susan Choi, FI’s Director of Digital Media. Susan is a veteran TV journalist whose resume includes stints at ABC News and NBC News. FI will also have a team of on-the-ground reporters and analysts conducting live interviews and providing commentary on the latest trends that could shape the specialty food industry in the months and years ahead.

Attendees can experience the livestream via YouTubeLinkedIn, and Facebook. In-person attendees can also visit the SFA Hub, Booth 2717 on the show floor. Participants can ask questions and leave comments both in-person and virtually.

To register for the Winter Fancy Food Show, click here.

For more information about Winter Fancy Food or livestream sponsorship opportunities, contact Paola Garcia at paola.garcia@foodinstitute.com.

About The Food Institute

The Food Institute has provided the food industry with relevant, timely information for more than 90 years. It serves as a trusted source, providing balanced coverage of the issues through business newsletters and online research tools. The Food Institute is the publisher of several daily, weekly and annual publications, as well as the host of various webinars, podcasts, seminars, and digital video content that provide in-depth information and analysis on food industry-relevant topics. For more information, visit https://foodinstitute.com.

About Specialty Food Association

The Specialty Food Association (SFA) has been the leading trade association and source of information about the $175 billion specialty food industry for 70 years. Founded in 1952 in New York City, the SFA represents manufacturers, importers, retailers, distributors, brokers, and others in the trade. The SFA is known for its Fancy Food Shows; the sofi™ Awards, which have honored excellence in specialty food and beverage for 50 years; the Trendspotter Panel Show reports and annual predictions; the State of the Specialty Food Industry Report and Today’s Specialty Food Consumer research; the ecommerce enabled SFA Product Marketplace, where members showcase products and sell directly to qualified buyers; SFA Feed, the daily source for industry news, trends and new product information, and Spill & Dish: A Specialty Food Association Podcast.