Unlocking Gen Z Loyalty: Why Experiential Branding is the Future
According to brand strategy experts, Gen Z consumers currently seek experiences and cultural relevance from CPG companies.
According to brand strategy experts, Gen Z consumers currently seek experiences and cultural relevance from CPG companies.
The high cost of seafood and the very clear preference for certain fish is the reason behind the caution, but it could be a lost opportunity for restaurants to stand out and become true destinations for seafood.
In a few short years, retail will be a totally immersive and data-driven experience highlighted by personalized AI recommendations for health and home, smart carts to increase efficiency (and solve the traveling salesman’s dilemma in-store), and much more.
Major fast-food restaurants have raised prices by 60% on average between 2014 and 2024. McDonald’s is the worst offender with average menu prices increasing more than three times the national rate of inflation over the past decade.
Debate surrounding California’s impending food additive ban is heating up as state-level copycat proposals rise across the U.S. Last month, the National Confectioners Association spoke out against the ban, calling it “an emotionally-driven campaign that lacks scientific backing.”
Clean-label initiatives continue to rise within the plant-based category and beyond as concerns surrounding ultra-processed foods intensify and more consumers prioritize what’s NOT in their products.
Served as an LTO, in a restaurant, or at a ball game, fired in a brick oven at 800 degrees or reheated Sunday morning in a battered collegiate microwave after a late night, pizza is a tough business that can yield great rewards, revenue, and satisfaction.
Try as plant-based brands might, traditional meats remain the largest generator of revenue in fresh departments, according to recent findings.
Fresh orange juice producers continue to walk a fine line between supply and demand while consumer beverage preferences fluctuate widely.
So prevalent and all-consuming is the cultural agency of the Costco Kirkland Signature All-Beef Hot Dog that it’s propelling a crypto “memecoin” on the Solana crypto exchange. That is a real sentence. “Hot dogs are in control,” writes one commentator on TikTok. “The buns stay on,” adds @Jan crypto trader in the same thread amid a rising swell of crypto brokers.
There’s a growing feeling among many consumers that what we put into our bodies can perhaps solve myriad health issues. That presents a major opportunity for CPG brands regarding functional food products.
The arrival of McDonald’s new CosMc’s concept sent a wave of excitement rippling through the fast-food world.
In an era defined by rapid technological advancement and environmental challenges, the concept of controlled environment agriculture (CEA) is at the forefront of a profound transformation in the agricultural sector.
Wildfires threaten the 2024 growing season, as bird flu and cargo woes challenge global resilience and supply chains.
“Customers will step into a retail environment where every interaction is personalized, guided by AI algorithms that efficiently navigate shoppers through aisles and offer tailored product suggestions in real time,” fostering brand loyalty and elevating the consumer experience to “unprecedented satisfaction levels.”
As a business, it’s difficult to see Hello Fresh as anything but a massive success. And yet, despite the success of the business, Hello Fresh stock has been a terrible investment.
The AHA is wrong about fasting: what religions have preached for millennia is been embraced by the scientific community as well.
Bezos Earth Fund is allocating $60 million to build research centers that focus on improving the taste, cost and nutritional value of alternative meats. What does this financial traction signal for the future of alt-meat investments?
The specialty coffee category features no shortage of innovation, from fledgling brands hailing from southern CA, Vietnam, and beyond.
In a new study, participants indicated that AI-generated food images look more appealing than authentic photos.
How much money is the Easter candy market worth? Hold onto your Easter baskets – in the United States alone, 2024 Easter candy sales are expected to exceed $3.3 billion (Statista)
Expo West 2024 grew by more than 100%, year over year, in terms of social discussion. Innovative products in categories like regenerative organic, the Mediterranean Diet and more had attendees talking.
Limited-time offers (LTOs) continue to drum up significant business for restaurants, particularly among fast-food chains, in 2024.
A lawsuit filed in New York accuses the nation’s sugar producers of colluding to keep prices artificially high.
The treatment represents an impressive scientific achievement, however, borne from human perseverance to solve major quality-of-life issues. Xolair transcends mere new medical knowledge—it’s a step towards allowing food allergy sufferers to live more freely.
The Florida House has approved a wide-ranging bill that would ban the sale and production of cultivated meat in the state. How will alt-meat innovations be impacted if it is signed into law?
To further understand how inventory and supply chain will change, Jarvis said the end of data silos must be achieved “to create a holistic understanding of each shopper, their interactions, and the stream of information being shared with them.
Not only is Scotland home to world-famous cattle breeds and celebrated wild-caught game, but the neighboring North Sea and Atlantic Ocean ensure that the country of roughly 5.5 million residents boasts stellar oysters and mussels.
Last Friday at Expo West, industry leaders unpacked the plant-based category’s path forward. “Progress is not linear,” one CEO reminded the crowd, adding that getting consumers to try plant-based items “has to be a stepwise process.”
Expo West 2024 in Anaheim featured no shortage of creative and innovative products, like mycelium bacon, caffeinated breath spray, and more.
They say when one door closes, another opens. That may very well be true, but for restaurant brands and their clientele, the wrong door can sometimes lead down a disastrous path – just look at …
In today’s alternative protein space, the possibilities tofu offers are turning heads. More flavorful than most plant-based products, more rewarding than a perfect burger alternative, and much more affordable than a meat-based option, tofu checks a lot of boxes as a middle-of-the-road protein alternative that doesn’t necessarily have to market itself as a one-size-fits-all plant-based option.
“Jerky brands come and go because the barriers of entry to the industry are small,” Cawley said. “A good recipe, some packaging, and a solid manufacturing partner, and you can start selling legally and usually get traction locally.” Once early consumer adopters are exhausted, however, it often becomes difficult for fledgling jerky brands to earn retail shelf space, keep it, and create a compelling value proposition that resonates with shoppers nationwide.
There’s a new variable in the $45.1 billion pizzaverse: an Asian-influenced variety that utilizes a mochi pizza crust.
With consumers as focused as ever on improving their health and wellness, clean diets including foods like whole fruits, vegetables, and lean proteins have gained momentum. The show floor at Expo West illustrated that movement.
Why aren’t many store-bought jalapenos hot anymore? The answer lies in changing palates and products bred for consistency, not flavor.