The Value Reset Is Here: What’s Driving Food Prices Down in 2026
RBC Capital Markets Managing Director Nik Modi breaks down what has — and hasn’t — changed in the food and beverage industry since mid-2025.

RBC Capital Markets Managing Director Nik Modi breaks down what has — and hasn’t — changed in the food and beverage industry since mid-2025.
Expo West 2026 signaled a high‑stakes shift as functional snacking and hydration surged, fueled by GLP‑1 consumers and a booming $342 billion natural products market. Yet a counter‑trend toward simple, indulgent “no‑function-needed” treats shows shoppers still crave joy.
Manufacturers are zeroing in on several science-backed functional ingredients – from soluble fibers to botanical extracts – that can support metabolic health. The shift signals a growing industry push toward proactive, nutrient-dense formulations.
Snapple is leaning into ’90s nostalgia with retro packaging and new flavors as Keurig Dr Pepper tries to revive the brand for Gen Z. Experts say authenticity – not flashy redesigns – will determine whether the comeback sticks in today’s health minded market.