Conagra is reportedly exploring the sale of its Chef Boyardee brand, a once-dominant player now struggling amid shifting consumer preferences for healthier options, as many similar legacy brands face limited growth prospects.
The 72-year-old organization recently unveiled a rebrand in a new video that retraces its history and reflects the changes seen in the food-away-from-home category since the pandemic.
GLP-1 weight-loss drugs are transforming dieting culture, offering a relatively easy solution to weight loss. While these drugs may disrupt food consumption patterns, their long-term impact hinges on overcoming high dropout rates and premium pricing, one industry insider says.
Influencer marketing can be highly effective for F&B brands. However, the strategy requires authentic storytelling and carefully crafted content, according to experts.
