Circana’s annual F&B industry report highlights growing consumer demand for value, with e-commerce and private label brands driving significant sales growth. However, economic uncertainty will challenge the industry to balance affordability with innovative offerings in 2025.
As consumers buckle under the weight of financial pressures, this holiday shopping season will look a bit different than its predecessors.
Shrinkflation, the practice of reducing product sizes while maintaining prices, has become a common cost-management strategy for manufacturers amid rising costs. Experts predict the tactic is here to stay, for multiple reasons.
The rise in home cooking among consumers is driven by better access to diverse ingredients and a more adventurous generation of eaters, according to renowned food columnist Eric Kim. He feels Americans’ appetite for authentic, global flavors will continue to grow.
