Despite escalating trade tensions and a growing Canadian consumer boycott of American products, U.S. brands still have opportunities in Canada, particularly in resilient categories like soft drinks. A poll by Leo & Dragon revealed that Millennials and Gen Z consumers remain open to purchasing American goods.
Amid the latest round of tariffs, global retailers like Walmart are weighing controversial price hikes beyond the U.S., a move that could shake consumer trust. Experts warn that spreading costs globally may backfire, leading to unintended economic fallout.
With ingredient bans, rising tariffs, and the influence of GLP-1 weight-loss drugs, the CPG industry faces a pivotal moment. Forward-thinking brands that embrace strategic supply chain shifts and data-driven consumer insights are most likely to emerge as winners, experts say.
This summer is expected to bring a major shake-up in tomato pricing, as a 17.09% tariff on Mexican imports takes effect, threatening to disrupt a $3 billion market that supplies 70% of U.S. tomatoes. Importers predict higher costs and fewer choices.
