The 2024 PLMA Trade Show showcased private label’s ascent, with U.S. store brand sales projected to surpass $250 billion this year. Trends like globally inspired dips and coffeehouse-style beverages at home captured consumer interest.
A recent Trend Tracker report from Yelp found that “coffee omakase” enjoyed a shocking 5,173% rise in searches between Sept. ’23-’24. What’s behind this surge in interest?
The latest financial data shows Cava is enjoying tremendous success, outpacing the fast-casual dining segment and sustaining jaw-dropping growth. Some of this success is likely thanks to its Gen Z engagement strategy.
A new survey revealed that substituting store brands for name brands can save consumers $17 on a Thanksgiving dinner for 10. Still, many families weigh cost savings against the sentimental value of using specific ingredients tied to cherished holiday recipes.
While industry experts note that yogurt remains popular due to its ties to gut health trends, they emphasize the need for innovation in portable, health-focused products for brands to stay competitive amid shifting consumer preferences.
