Hacking Humans 2.0: Redefining Health with Gut Bacteria
With dreams of CPG integration, FitBiomics is producing probiotics designed by data mining the gut microbiomes of professional athletes. Is this the next big wellness trend?
With dreams of CPG integration, FitBiomics is producing probiotics designed by data mining the gut microbiomes of professional athletes. Is this the next big wellness trend?
“The global wellness economy is booming across all sectors as people prioritize healthier choices,” noted David Knies, wellness and innovation expert at PA Consulting.
“Snacking is still a lifestyle in the U.S., fueled by the younger generation,” Wyatt began. “We’re in an unprecedented situation as price hikes in this category are outpacing other food/bev categories.”