Tag: Violife

Violife’s Plant-Based Marketing and Influencer Playbook

Dairy-free cheese maker Violife debuted a line of lentil-based coffee creamers, Violife Supreme Coffee Creamers. To spread the word, the brand launched Creamy Confessions, a nationwide ad campaign featuring a series of reality TV stars, social media influencers, and online content creators.

Growth Prospects Strong for Plant-Based Cheese

Cheese is pegged as the next growth category for plant-based dairy at retail, as quality innovations flourish and big players start to make inroads. Globally, the vegan cheese market is expected to expand at a …