Tag: Value Meals

How Will Fast-Food Value Deals Look Different This Year?

Fast-food value deals are back, but they’re not quite the same as before. Over the past several weeks, brands such as McDonald’s have returned to value messaging for the first time in several years, noted …

January 27, 2022

UPDATE: QSRs Rethinking Value Meals as Costs Rise

Fast-food chains, such as McDonald’s and KFC, appear to be cutting discounts and pushing more expensive meals post-pandemic. QSRs are cutting back on $5-and-under “value” menu items in favor of $10-$30 meal combinations in order …

June 22, 2021