Tag: Value Meals

Brinker’s Spectacular Turnaround Isn’t Over Yet

Brinker International’s unexpected turnaround has propelled Chili’s to stunning same-store sales growth of nearly 26% in fiscal 2025, defying industry trends and revitalizing a brand that seemed stagnant for decades. Chili’s transformation is rewriting the playbook for restaurant chains.

Top 4 Value Meals of 2024

Fast food used to be enticing because it offered comfort food at cheap prices. Today, that’s not necessarily the case. Inflation has hit every industry – with restaurant chains being no exception. As a result, …

How Will Fast-Food Value Deals Look Different This Year?

Fast-food value deals are back, but they’re not quite the same as before. Over the past several weeks, brands such as McDonald’s have returned to value messaging for the first time in several years, noted …

UPDATE: QSRs Rethinking Value Meals as Costs Rise

Fast-food chains, such as McDonald’s and KFC, appear to be cutting discounts and pushing more expensive meals post-pandemic. QSRs are cutting back on $5-and-under “value” menu items in favor of $10-$30 meal combinations in order …