One of the most successful limited time offerings (LTOs) over the past year has been McDonald’s “Famous Orders” celebrity collaborations. McDonald’s has been utilizing LTOs to attract consumers for years with items such as the …
Anheuser-Busch is boosting production of its latest hard seltzer offering after the beverage, developed alongside rapper Travis Scott, saw furious demand. The drink — called Cacti Agave Spiked Seltzer — launched earlier this week, reported CNBC …
Influencers and celebrities have changed the way people consume content, and restaurants are taking note of this. “When you’re posting from your own operated social channels, you’re reaching a very small percentage of your followers …
