Tag: tequila

Diageo Considers American Brand-Selling Strategy

Diageo, the spirits giant, is shifting its long-standing strategy by selectively selling off brands. The industry is watching closely to see whether this pivot will strengthen Diageo’s future or mirror the struggles of American food conglomerates.

Tequila is Sweet, Smoky, and Everywhere

For many, what began as a collegiate shot has now transformed into an at-home staple, a favorite party mixer, and a ready-to-drink refrigerated option. Tequila continues to capture consumers wherever and however they drink as …