‘Audience Optimizer’ Tool Designed to Revolutionize Retail Ads

Swiftly’s newest offering was designed to provide both retailers and brands the ability to engage with customers on a highly personalized level.

The Struggle is Real: Affording Groceries in America

Regardless of when costs come down, consumer behavior has been altered and shoppers will continue to look for the best savings in 2024.

Analysis: How to Win Back E-Commerce Shoppers

While the end of the pandemic has been mostly good news for grocers, the return to in-store shopping has taken its toll on grocery e-commerce. More than half (52%) of consumers have stopped using the …

Top Lessons Grocers Can Take From Walmart, Dollar General, and Kroger

Walmart, Dollar General, and Kroger are juggernauts in the grocery space, but each operates a very different format and each can provide lessons for other retailers.

Grocery Sticker Shock Has Changed Buyer Habits

Consumers who want to save money on groceries are turning to coupons, loyalty programs, and rewards while cutting back on snacks, a survey by Seattle retail technology platform Swiftly indicates. The online True Cost of …

Instacart Aims to Broaden Grocery Delivery’s Appeal

Instacart has launched several new features, including shoppable carts curated by celebrities, in an effort to broaden the appeal of the grocery delivery platform. Could these new features signal a transitional period for the grocery …