Super Bowl ads Archives - The Food Institute

Dunkin’ and Reese’s Among Super Bowl 58 Ad Winners

What is the alchemy for an effective Super Bowl commercial? According to experts, for an ad to stick in football fans’ memory, it needs to feature a few key elements.

What Pepsi’s Bold Move Says About the Future of Advertising

Pepsi will no longer sponsor the Super Bowl halftime show. The company said in a statement that the decision is part of a “larger strategic shift to bring unprecedented music and entertainment experiences” to people …

Super Bowl Ads Provide Big Boost to Food Companies

A few food companies scored big thanks to this year’s Super Bowl. AdAdapted, a shopping list marketing and insights platform, recently researched the influence of this year’s Super Bowl commercials and found two chip brands, …

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