Tag: store brands

2023: The Year of Private Label Sets the Stage for 2024

Millennials grew up with store brands and they see them for what they are – a brand. Without a doubt, there is a transformation taking place in the private brand mainstream tier where products are moving away from strict equivalency to national brands and becoming true national brand alternatives.

Can Plant-Based Innovation Boost Store Brand Sales?

On the heels of a stagnant sales year for store brands, Amazon and Kroger are bulking up their private label portfolios with plant-based products. Is category innovation on the horizon? The Food Institute Podcast · …