Survey: 88% of Shoppers Willing to Switch Brands to Save

Consumer research platform Attest found that 88% of American adults are willing to ditch their preferred brands to save money in 2023.

Report: ‘Shrinkflation’ Top of Mind for Consumers

Shrinkflation is hitting Americans – hard. Almost three out of four consumers are concerned about the trend of shrinkflation – when companies keep their prices the same, yet give customers less of their products – …

Manufacturers Cut Costs with ‘Skimpflation’ – and Savvy Consumers Take Note

Some food brands have reformulated their products using cheaper ingredients – a tactic some refer to as “skimpflation.”

Report: Consumers Taking Notice of Shrinkflation

Shrinkflation isn’t sneaking by savvy shoppers, and many consumers are changing their purchase behaviors in response.

Explaining ‘Shrinkflation’: An Increasingly Common Phenomenon 

Ever had the odd feeling that something you buy regularly doesn’t look quite right? It’s more than the new colors on the label or a new shape. The price is the same, but … You’re …