Manufacturers Cut Costs with ‘Skimpflation’ – and Savvy Consumers Take Note
Some food brands have reformulated their products using cheaper ingredients – a tactic some refer to as “skimpflation.”
Some food brands have reformulated their products using cheaper ingredients – a tactic some refer to as “skimpflation.”
Shrinkflation isn’t sneaking by savvy shoppers, and many consumers are changing their purchase behaviors in response.
Ever had the odd feeling that something you buy regularly doesn’t look quite right? It’s more than the new colors on the label or a new shape. The price is the same, but … You’re …