Manufacturers Cut Costs with ‘Skimpflation’ – and Savvy Consumers Take Note
Some food brands have reformulated their products using cheaper ingredients – a tactic some refer to as “skimpflation.”
Tag: Shrinkflation
Report: Consumers Taking Notice of Shrinkflation
Shrinkflation isn’t sneaking by savvy shoppers, and many consumers are changing their purchase behaviors in response.
Explaining ‘Shrinkflation’: An Increasingly Common Phenomenon
Ever had the odd feeling that something you buy regularly doesn’t look quite right? It’s more than the new colors on the label or a new shape. The price is the same, but … You’re …