Shrinkflation, the practice of reducing product sizes while maintaining prices, has become a common cost-management strategy for manufacturers amid rising costs. Experts predict the tactic is here to stay, for multiple reasons.
Consumer research platform Attest found that 88% of American adults are willing to ditch their preferred brands to save money in 2023.
Shrinkflation is hitting Americans – hard. Almost three out of four consumers are concerned about the trend of shrinkflation – when companies keep their prices the same, yet give customers less of their products – …
Some food brands have reformulated their products using cheaper ingredients – a tactic some refer to as “skimpflation.”
Shrinkflation isn’t sneaking by savvy shoppers, and many consumers are changing their purchase behaviors in response.
Ever had the odd feeling that something you buy regularly doesn’t look quite right? It’s more than the new colors on the label or a new shape. The price is the same, but … You’re …
