In September, TikTok became more than a video sharing social media platform. The app known for dance fads, cooking demos, viral challenges and conversation duets is taking on e-commerce. TikTok Shop, which launched for all …
Marketers are increasingly turning their attention to Generation Alpha – the kids born after Gen Z – not to mention their Millennial parents. Generation Alpha, typically considered those born beginning in 2010, figures to grow …
As competition intensifies across the media advertising landscape, major retail players are differentiating themselves with technologically-optimized content that advances the omnichannel purchasing experience. The recent partnership between Walmart and media corporation Meredith has upped the …
