Retail media networks are evolving from data gatekeepers into comprehensive media companies. This transformation is prompting marketers to rethink ad strategies as RMNs push for larger brand commitments and integrate advanced media formats like video and shoppable content.
Swiftly’s newest offering was designed to provide both retailers and brands the ability to engage with customers on a highly personalized level.
Kroger stock has performed well in 2024, rising 9% so far this year. But on a two-year basis, the stock has barely budged and shares have faded 15% from early April levels. The reaction to first-quarter earnings last week further highlights the uncertainty: Kroger stock jumped in early trading but finished the day down a little over 3%.
Monolithic allegiance has given way to the brands and companies that can provide the best, most convenient, and value-driven experiences, making every consumer a seven-headed hydra.
