Taco Bell Taps Consumers for Ad During NFL Super Bowl
Taco Bell is collaborating with its customer base to create a unique, community-driven ad campaign for its upcoming Super Bowl slot.
Tag: rewards programs
FI Newscast (March 3, 2023) – Featuring Hunter Thurman, Alpha-Diver
Welcome to the FI Newscast! Each week, we note the latest industry trends and consumer insights, with guest appearances by the foremost industry experts. This week’s guest was Hunter Thurman, President of Alpha-Diver – one …
Restaurant Loyalty Programs Growing in Popularity, Especially with Baby Boomers
Now, more than ever, food companies are leveraging loyalty programs to generate sales. At the same time, customers are demanding them. Wade Hanson, Principal with Technomic Inc., said the Baby Boomer generation especially values loyalty programs like the Royal Perks initiative recently launched by Burger King. “Boomers are …