Everything is cyclical. There’s a pendulum at play for any brand investing heavily in the private-label game – as more house brands populate shelves with similar names and cheaper prices than their national brand counterparts, public perception of the parent company may swing along with the pendulum; in other words, some consumers may begin to question what they’re compromising when their carts are full of private-label goods instead of the national brands they may have been buying last week, last quarter, or last year. So swings the pendulum as a blade of commerce.