Kroger Precision Marketing (KPM), the retail media business of Kroger powered by 84.51°, is taking its advertising platform in-house to improve the platform for brand partners, Kroger itself, and most importantly, shoppers.
The recent Digital Food and Beverage conference illustrated that first-party data and AI are fast becoming transformative tech drivers of industry evolution.
“What is the route to market?” Carroll wondered. “That’s what we all used to say – ‘what is the route to market?’ Today, though, it’s the route to me. Give me what I want, when I want it, as conveniently as possible.”
