Tag: Retail Media

Amazon Prime Day Expansion May Dilute Sales

Amazon is doubling down on Prime Day, stretching it to four days in a bid to woo deal-hungry Gen Z and millennial shoppers. But with cart abandonment rising, will lessened urgency hurt results? Industry opinions vary.

Cannes Lions Event Reveals Real Secret to Food Marketing ROI

The Cannes Lions 2025 event crowned campaigns that blurred the lines between storytelling and shopping, proving that creativity at the point of sale is now imperative. From sonic branding to shoppable receipts, food marketing has gone full-experiential.

Retail Media Networks: The New Power Players in Digital Advertising

Retail media networks are evolving from data gatekeepers into comprehensive media companies. This transformation is prompting marketers to rethink ad strategies as RMNs push for larger brand commitments and integrate advanced media formats like video and shoppable content.

Grocers Leverage AI, Retail Media to Enhance Membership Perks

Grocers are upgrading their membership programs by combining retail media strategies with AI-driven personalization, offering targeted ads and perks based on shopping behaviors. This evolution integrates elements like first-party data to maximize ad value.