3 Secrets to Attract Gen Z Consumers

Gen Zers crave brands that speak their cultural language, not just sell products. From Oreo’s meme creativity to Doritos’ gamer-friendly tech, authenticity and co-creation are the new path to loyalty.

Attention Economy: Wild Brand Collabs Create Millions of Impressions

Unexpected flavor mashups – from Guinness ice cream to Mountain Dew gummies – are driving viral buzz. These quirky collaborations thrive on social media, creating a spectacle that often drives ROI.

Easter Sticker Shock: Cocoa Prices Still Skyrocketing

How much money is the Easter candy market worth? Hold onto your Easter baskets – in the United States alone, 2024 Easter candy sales are expected to exceed $3.3 billion (Statista)

Dark Chocolate Outlook: Soaring Cost of Cocoa Challenges Candy Makers

Cocoa prices are nearly 65% higher than they were one year ago, and New York futures prices have hit a 46-year high.

Candy & Confections Are Killin’ It in 2023

What if candy were associated more with a lifestyle and not with high-sugar, indulgence-driven snacking? That’s how the Swedes do it. In the 1970s, a Swedish dentist created a campaign suggesting children only eat candy …

Basket Case: Consumers’ Top 10 Easter Candies

Easter is right around the corner on April 9, and with that comes baskets and egg hunts filled with oodles of candy. Roughly 85% of consumers plan to celebrate Easter this year, and 50% of …

Halloween Havoc: Why Kit Kats Could Be Hard to Find This Fall

Hershey is in store for a Halloween nightmare of sorts, saying it won’t be able to meet consumer demand this October.

Is Easter the MVP of Holiday Candy Sales?

In the seasonal candy playing field, Easter has been knocking it out of the park. Per IRI data, combined sales for chocolate and non-chocolate seasonal candy totaled $1.3 billion in the 7-week period ending April …

Report: Vegan Chocolate Increasingly Popular

The global chocolate confectionery market is anticipated to reach $154.5 billion (USD) by 2025. Its growth has been aided by the pandemic, during which consumers have often turned to comforting, indulgent foods, like milk chocolate …