The popularity of pumpkin spice has officially fallen like autumn leaves. According to a recent survey of 2,000 American adults by Talker Research, 58% of respondents reported that they now favor alternative fall flavors over pumpkin spice, and 45% reported fatigue with the once-beloved spice blend.
Pumpkin spice season is upon us earlier than ever in 2024. Data from SpotOn suggest the F&B industry’s also moving toward the most expansive pumpkin season yet.
As the days get shorter and the sound of each crisp breeze rustling through the trees seems to whisper, “pumpkin spice,” it’s time to shine a light on the other fall flavors that consumers crave. …
The latest Food Institute news podcast touches on the Midwest heat wave’s potential impact on agriculture.
Almost as ubiquitous as the changing colors of the leaves or a crisp chill in the air, the arrival of pumpkin-spice-flavored everything signals that fall is here. Ever since Starbucks introduced the pumpkin spice latte …