Cereal Manufacturers Desperate to Boost Sales
Americans are turning away from breakfast cereal, and that’s got cereal manufacturers seeking fresh innovation to bring consumers back to their bowls and the breakfast table.
Tag: Post
How Post Holdings Claimed the Best Packaged Food Stock in the Market
Since its spin-off from Ralcorp, Post has spent over $10 billion on acquisitions. It has taken impairment changes relative to acquired assets of less than $300 million. Meanwhile, off a cereal business worth about $2 billion, Post and Bellring are now worth over $20 billion combined (including the respective companies’ debt).
Top 4 Cereal Trends Redefining the Category
The cereal aisle isn’t what it used to be. Instead, brands are innovating, collaborating, and developing healthier options to reimagine what cereal means to the modern consumer, for breakfast and beyond. These are the top …
Case Study: Cereal Companies Dealing with PR Concerns in Contrasting Fashions
A pair of cereal brands, General Mills’ Cinnamon Toast Crunch and Post’s Grape-Nuts, have been under the spotlight of late, by both the media and those on social media. Although their situations are different, both …