Can Oscar Mayer Revitalize the Plant-Based Sausage Market?
Last week, The Kraft Heinz Company unveiled plant-based hot dogs and sausages under the Oscar Mayer brand. Could this launch be a bellwether for the struggling alt-meat sector?
Last week, The Kraft Heinz Company unveiled plant-based hot dogs and sausages under the Oscar Mayer brand. Could this launch be a bellwether for the struggling alt-meat sector?
In the age of the health-conscious consumer, devotion to the traditional hot dog reflects a growing movement towards “all things in moderation.” What does this mean for plant-based varieties?