How Data Builds Brand Loyalty
The inflationary environment means grocers need to fight hard to retain their customers, and data is one of the most important marketing tools at their fingertips.
Tag: Personalization
Why Building Loyalty is an Invaluable Sales Strategy for Grocers
Inflation means price-conscious shoppers are trading brand loyalty for promotion hunting habits, but smart grocers can still instill loyalty in their existing shoppers. In fact, grocers can even use this time as an opportunity to …
Survey: Rising Food Prices Have Consumers Changing Allegiances
Escalating food and grocery prices have many U.S. shoppers rethinking their loyalty to retailers and brands, according to a new survey by Inmar Intelligence. Although vaccines and looser business restrictions are making consumers eager to get …