Stories of the Year: Dr Pepper Overtakes Pepsi as No. 2 Soda in America
Dr. Pepper: call it soda or call it pop, but either way, there’s a new no. 2 soda in America, and it isn’t Pepsi.
Dr. Pepper: call it soda or call it pop, but either way, there’s a new no. 2 soda in America, and it isn’t Pepsi.
The latest Food Institute Fast Break news podcast touches on the newest beers that are marketed to young adults.
Coca-Cola’s discontinuation of its Spiced soda reflects consumer preference for its nostalgic items. One marketing expert said Coca-Cola struggles with innovation and could learn a lesson from Dr Pepper.
PepsiCo’s acquisition of Siete Foods is a bold move, especially given that valuations in the Hispanic food space have traditionally been lower than expected. Siete’s better-for-you product line fits well into Pepsi’s snack portfolio, though.
The latest Fast Break news podcast touches on PepsiCo’s acquisition of a Mexican-American brand and what that says about consumer demand.
Alpha-Diver’s latest Bev50 Report examines what’s currently driving consumer beverage purchases, leveraging their extensive U.S. database.
PepsiCo has developed a so-called “smart can” that can deliver tailored, digital content. Experts are torn on whether or not the brand will get legitimate ROI on its investment.
Many industry experts believe prebiotic sodas represent a gut-health trend with real staying power as major soda brands appear poised to respond.
The latest Food Institute news podcast touches on the potential impact of a TikTok ban on the food and beverage industry.
PepsiCo’s latest earnings call revealed net revenue of $91.5 billion for the fiscal year and $27.9 billion in Q4.
The heck is an NFT? Their precursors in the ‘90s were called pogs – often cheap and of limited variety for the average consumer, easily tradable and without much long-term staying power. Non-fungible tokens (NFTs) …
Food and beverage companies are finding water and energy conservation practices are not only good for the planet, but good for the bottom line. Intense drought is making finding fresh water more difficult while Russia’s …
Here are key stats on what, and where, Gen Z is eating these days, according to Piper Sandler’s Fall Taking Stock with Teens survey.
Which brands are most popular among Gen Z? That question was examined in depth in a recent Morning Consult report. And, included among social media brands like TikTok and gaming entities like Twitch, plenty of …
PepsiCo has taken another step to grow its share of the energy drink market by taking a stake in Celsius.
Coca-Cola is teaming up with Jack Daniel’s distiller Brown-Forman to make a Jack-and-Coke cocktail in a can. The mashup is the latest development in the rapidly growing canned cocktail segment. In fact, the ready-to-drink cocktail …
Pepsi will no longer sponsor the Super Bowl halftime show. The company said in a statement that the decision is part of a “larger strategic shift to bring unprecedented music and entertainment experiences” to people …
These days, non-alcoholic beverage manufacturers, like PepsiCo and Coke, are seeking to expand their production amid shrinking soda consumption. And, taking that strategy a step further, Pepsi is now hoping to attract younger female consumers …
Inflation is still a major concern for consumers, but it’s not stopping them from spending. INFLATION A CONCERN FOR 9 OF 10 AMERICANS Almost 90 percent of all adults in the U.S. are concerned about …
Touted as “nature’s sports drink”, coconut water rose to popularity about 10 years ago and has now become a staple in grocery stores and households. Vita Coco, widely viewed as the leading coconut water brand, …
Global research firm Mintel predicts strong growth in the functional beverage market as consumers seek out products that enhance their mental and emotional well-being, reported Supermarket News (July 9). WHAT IS DRIVING DEMAND? The Food Institute …
With the launch of several new health-focused products, PepsiCo appears to be pivoting from just soda and capitalizing on the burgeoning functional beverage trend. The company has developed an innovation process that allows it to …
As consumers largely continue to stay home during the COVID-19 pandemic, several food brands have shifted to a direct-to-consumer (DTC) model. Bimbo Bakeries USA was one such brand who recently launched a DTC platform. And, …
Some upstart brands that saw strong sales in 2020 will keep the momentum going by airing Super Bowl advertisements for the very first time. Other, more established brands are directing traditional ad budgets for the …
Food Institute Focus – PepsiCo Expand’s Energy Portfolio