Tag: Pepsi

Canned Cocktails Seen Growing on Convenience, Health Halo

Coca-Cola is teaming up with Jack Daniel’s distiller Brown-Forman to make a Jack-and-Coke cocktail in a can. The mashup is the latest development in the rapidly growing canned cocktail segment. In fact, the ready-to-drink cocktail …

Will New Hemp-Infused Drink be a Trendsetter Among Big Brands?

These days, non-alcoholic beverage manufacturers, like PepsiCo and Coke, are seeking to expand their production amid shrinking soda consumption. And, taking that strategy a step further, Pepsi is now hoping to attract younger female consumers …

Report: Coconut Water Market on Verge of Uptick

Touted as “nature’s sports drink”, coconut water rose to popularity about 10 years ago and has now become a staple in grocery stores and households. Vita Coco, widely viewed as the leading coconut water brand, …

Growth of Functional Beverage Market Signals Shift Towards Health

Global research firm Mintel predicts strong growth in the functional beverage market as consumers seek out products that enhance their mental and emotional well-being, reported Supermarket News (July 9). WHAT IS DRIVING DEMAND? The Food Institute …

Direct-to-Consumer Model Picks Up Speed

As consumers largely continue to stay home during the COVID-19 pandemic, several food brands have shifted to a direct-to-consumer (DTC) model. Bimbo Bakeries USA was one such brand who recently launched a DTC platform. And, …