Wendy’s has set aspirational financial goals for the next few years and is leveraging innovative practices to achieve them. Capitalizing on various dayparts with compelling value propositions and tapping collaborations are key tools the brand is using to achieve a new era of growth.
F&B brands are tapping into nostalgia by reintroducing iconic products from the past, like Twinkles cereal from the 1960s. By offering these LTOs, brands appeal to consumers’ emotional connection to products, resonating across generations.
According to a recent survey of college students, affordable protein sources and international flavors are among the top food preferences of college students in 2024.
Optimism grew around the world last year as the pandemic receded and economies improved, an Ipsos poll of 24,000 global citizens indicated, but that consumer optimism faded as 2023 dawned. Many of those queried expressed …
New flavor trends are emerging at the intersection of persistent food inflation and pent-up consumer demand leftover from COVID lockdowns.
