Tag: non-alcoholic beer
Athletic Brewing, AB InBev Wage Battle of the Brews
A recent report from NCS Solutions shows that nearly 50% of Americans are trying to reduce their alcohol consumption in 2025, with Gen Z leading the movement. Bill Shufelt, CEO of Athletic Brewing Company, highlighted the rapid growth of the non-alcoholic sector, driven by health-conscious trends, at the recent UBS Global Consumer and Retail Conference.
The NA Beer Sector is Hopping – Even at Oktoberfest
The non-alcoholic beverage sector is seeing significant growth, with dollar sales of alcohol-free beer, wine, and spirits increasing, even making an appearance at Oktoberfest. Many consumers are opting for NA drinks to balance enjoyment and well-being.
DTC Delivery, New Flavors Key to Alcohol Growth
The pandemic, revision of direct-to-consumer delivery laws, and development of new flavors helped lift U.S. distilled spirits consumption in 2020, but it was unclear whether the trend would hold. IWSR reported consumption was up 2% …