Tapping Out: 2024 is Mocktail Time for Gen Z
“Gen Z is tapped in, and they see the negative impact alcohol can have on their lives,” said Michelle Houston, founder of the To Be Honest Beverage Company.
“Gen Z is tapped in, and they see the negative impact alcohol can have on their lives,” said Michelle Houston, founder of the To Be Honest Beverage Company.
No/low-alcoholic drinks are more ubiquitous than ever before. From every segment of the retail and restaurant beverage sectors, moderation is the name of the game.