Taco Bell Taps Consumers for Ad During NFL Super Bowl
Taco Bell is collaborating with its customer base to create a unique, community-driven ad campaign for its upcoming Super Bowl slot.
Tag: NFL
Peyton Manning and Nestlé Toll House Kick Off Cookie Nachos Collab
NFL hall-of-famer Peyton Manning has partnered with Nestlé Toll House to launch a Cookie Nachos Kit giveaway, combining chocolate chip cookie dough, various morsels, chip-shaped cookie cutters, and nacho-inspired toppings into a food trend worth watching.
The Incredible Uncrustable: How a Frozen PB&J Won Over the NFL
Once a quick meal for picky eaters, Uncrustables have become a top grab-and-go pick for NFL players, who reportedly consume anywhere from 3,600 to 4,300 every week. And according to one registered dietitian specializing in sports performance, that may not be as alarming as it seems.
What Pepsi’s Bold Move Says About the Future of Advertising
Pepsi will no longer sponsor the Super Bowl halftime show. The company said in a statement that the decision is part of a “larger strategic shift to bring unprecedented music and entertainment experiences” to people …
Super Bowl Ads Provide Big Boost to Food Companies
A few food companies scored big thanks to this year’s Super Bowl. AdAdapted, a shopping list marketing and insights platform, recently researched the influence of this year’s Super Bowl commercials and found two chip brands, …
Hot Wings Hotter than Ever as Super Bowl Approaches
The Los Angeles Rams have won eight of their last nine games, the Cincinnati Bengals six of their last seven. As impressive as that is, the teams aren’t nearly as hot as one Super Bowl …
Economist: Higher Costs Expected for Super Bowl Parties
What will the cost of your Super Bowl spread be this year? About 8% to 14% more than 2021, according to Wells Fargo’s inaugural Super Bowl Food Report— a light-hearted look at food and beverage …
Super Bowl Showcases Changing of the Guard for NFL (and Food Industry)
While Sunday’s Super Bowl will be the perfect platform to highlight the changing of the guard between superstar NFL quarterbacks Tom Brady and Patrick Mahomes, the food industry will also have some significant changes on …