A new bipartisan bill approved by the Senate Ag Committee aims to expand access to plant-based milk in schools, offering relief to millions of lactose-intolerant students. If passed, it would require schools to provide non-dairy alternatives to students when requested by a parent, no doctor’s note needed.
Milk alternatives continue to hold the largest share of the plant-based category as innovations intrigue a broader group of consumers. But inflation remains a challenge and some varieties are facing more scrutiny from consumers.
Dairy producers are ramping up their efforts to scrub ‘milk’ from the labels of alternatives. How critical is the term in plant-based marketing? Could waging “milk wars” significantly improve traditional dairy’s bottom line?
Milk alternatives are a key growth driver for the plant-based industry. What keeps shoppers coming back for more?
