Report: CPGs Tap into Multi-Sensory Experiences

From fragrance-driven LTOs to shopping in the metaverse, consumers will be seeking multi-sensory experiences in 2023, according to a new report by Trendincite LLC.

8-bit Branding: How the MetaMarket is Changing Retail

The MetaMarket is just one of innumerable meta platforms emerging in web3, and it’s time for food industry stakeholders to learn, participate, and grow.

When Grocery Goes Virtual: Foodservice in the Metaverse

The Metaverse, in many ways, is rather stupid. Its characters are blocky, Cocomelon fever dreams and its stock is crashing – in late October, shares dropped 24% to their lowest point since 2016 after parent ...

Why Restaurants are Venturing into the Metaverse

Restaurant chains are entering the great unknown, taking bold leaps into the “metaverse.” It’s the latest endeavor by fast-food brands to reach potential customers where they’re at. The Food Institute investigated exactly how the strategy …

FI Small Bites: Is Walmart Getting into the “Metaverse?”

Walmart recently filed applications to engage in business in the virtual world, a significant move amidst Facebook’s new launch of Meta.