Big Opportunity Remains in Beef Jerky Category
“Jerky brands come and go because the barriers of entry to the industry are small,” Cawley said. “A good recipe, some packaging, and a solid manufacturing partner, and you can start selling legally and usually get traction locally.” Once early consumer adopters are exhausted, however, it often becomes difficult for fledgling jerky brands to earn retail shelf space, keep it, and create a compelling value proposition that resonates with shoppers nationwide.