This article is written and sponsored by Transparency Market Research.
The global meat snacks market is expected to grow at a CAGR of 7% and reach a whopping US$ 14.5 billion by the end of 2029, boosted by rising demand for clean label food products.
Meat snacks include jerky, strips, sticks, chips, chunks and cubes, bitlong, bar, and sausages, among others. Delicious, affordable, and easy to store and eat, the healthy nature of jerky snacks is propelling demand in the category, while the chunks and cubes segment is expected to show the highest growth rate in the coming years.
Products in the global meat snacks market are sourced by two methods – conventional and organic— with rising consumer interest in healthier lifestyles driving organic sales.
Asia Pacific excluding Japan and Middle East and Africa Show Promising Potential in Meat Snacks Market
Key regional markets within the overall global meat snacks market include North America, Western Europe, Asia Pacific excluding Japan, Middle East and Africa, Latin America, Eastern Europe, and Japan. Geographically, Asia Pacific excluding Japan and Middle East and Africa regions are expected to showcase excellent growth in coming years. This can be attributed to a number of factors including the increasing adoption of Western lifestyles; the rising middle class population in these regions; more disposable income; and more product launches.
Countries such as India, South Korea, Brazil, and China are expected to provide lucrative development opportunities in coming years.
Operators Focused on Using Strong Promotional and Branding Strategies
Some of the leading players within the global meat snacks market include ConAgra Brands Inc., Wild Bill’s Foods, Inc., Oberto Sausage Co., Bumble Bee Seafood LLC, Tarczynski S. A., Tillmook Country Smoker, Inc., Mighty Organic, Tyson Foods, Inc., Choo Choo R Snacks Inc., and GoPicnic, Inc., among others. Manufacturers are utilizing strong promotional and branding strategies to capture a larger market share, implementing targeted, eye catching, modern packaging solutions to distinguish and differentiate their products.
Producers are also using product names that include words such as organic, reduced, natural, clean, free range etc., to attract consumer attention.
Some key growth strategies include mergers and acquisitions, product innovation, and new product launches to meet the diverse needs of customers.
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