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The Grimace Effect – How Marketing & Memes Drive Sales

Audacious, sublime, organic – these are the hallmarks of profit for brands wise enough to be confident in their values and lucky enough to thread the needle between quality-controlled seriousness and edge-of-the-internet frivolity.

Gen Alpha Kids Are Already Influential Consumers

Gen Alpha kids – comprised of children with birth years starting in 2013 – have already developed powerful brand affinities, according to the latest survey from Morning Consult. By 2025, Gen Alpha will number more …

Fast Food Tech Evolves

The biggest names in global fast food are adjusting to the new market realities by innovating with cutting-edge technology.

Smart-Voice Technology: Coming Soon, to a Drive-Thru Near You

In a world of fast-changing consumer demands, the classic fast-food drive-thru window is evolving. From doubling lanes to fully digital menu boards, restaurants have made all kinds of improvements to the drive-thru service. With technology …

Placer.ai Exec: How Grocers Must Evolve in 2023

The grocery space has been upended over the past three years and leaders must face new challenges with patience, according to Placer.ai’s Retail Trends Forecast 2023 report.

QSRs Lamenting ‘Line Balk’ Trend

Much like remote working and zoom conferencing, long waits at the drive-thru line are a pandemic vestige that just won’t go away. And that’s causing line balk among consumers. As COVID-19 took hold in the …

Recession Still Looms as a Risk to F&B Stocks

Many investors believe that food and beverage stocks are safe places in which to hide when the stock market turns towards recession. That belief centers on a simple thesis: people still have to eat. The …

FI Fast Break audio news: July 13, 2022

This week, in The Food Institute’s quick-hitting, audio news podcast, we examine food companies’ sustainability initiatives, growing economic pessimism, and more. The Food Institute Podcast · FI Fast Break News – July 13, 2022 The …

FI Fast Break audio news: May 18, 2022

This week, in The Food Institute’s quick-hitting, audio news podcast, we examine the struggles of many ghost kitchens and update the baby formula shortage. The Food Institute Podcast · FI Fast Break News – May …

Is Beyond Meat Beyond Repair?

Investors appear to have soured on Beyond Meat, sending its stock price from a $160.28 to as low as $35.74 in the last year, as competition in the alternative-meat sector has increased and the company’s …

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What Will the Key Restaurant Tech Investments Be in 2022?

From robots to scheduling software, restaurants are implementing all types of new technology into their operations of late. With so many new developments this year, The Food Institute decided to take a closer look at …

How Will Fast-Food Value Deals Look Different This Year?

Fast-food value deals are back, but they’re not quite the same as before. Over the past several weeks, brands such as McDonald’s have returned to value messaging for the first time in several years, noted …

Plant-Based Alternatives Push Further into Fast-Food

Plant-based offerings continue to expand across restaurant menus, as major players like Impossible Foods and Beyond Meat broaden their partnerships with fast-food chains. McDonald’s recently announced plans for a major U.S. expansion of its plant-based …

Experts Weigh In on 2022 Inflation Outlook

With food more expensive than it has been in decades and inflation surging, business owners and consumers alike are worried about what the future holds. How high can prices go? When will inflation starts to ...

Delivery Innovation Hitting Higher Gear, Especially in U.S.

Chicago residents in need of last-minute ingredients are in luck. Getir, the Turkish provider of ultrafast, 10-minute grocery delivery, started operations in the Windy City this week. The company, which was founded in Istanbul in …

Has Arby’s Started a Pork Sandwich War?

On the heels of the fast-food industry’s chicken sandwich wars, has Arby’s fired the first shot in a new battle? The privately held chain recently launched its Country Style Pork Rib sandwich as a limited-time …

BREAKING: McDonald’s to Trial Plant-Based Burger in U.S.

McDonald’s will test the McPlant burger in partnership with Beyond Meat in eight U.S. locations next month. Beginning November 3, customers in Irving, Texas; Carrollton, Texas; Cedar Falls, Iowa; Jennings, Louisiana; Lake Charles, Louisiana; El …

FI Fast Break audio news: Aug. 11, 2021

This week, in The Food Institute’s quick-hitting, audio news podcast, we examine how consumers are stocking their pantries due to the Delta variant, the restaurant industry’s recovery, and more. The Food Institute Podcast · FI …

Employers’ Latest Hiring Tactic: Tuition-Free Degrees

Hiring and retaining employees has been a battle throughout the coronavirus pandemic, so companies are upping their game, waving perks like signing bonuses at workers. Now, the latest trend entails major employers like McDonald’s offering …