Tag: mcdonalds

Consumers Have Forced the Value Wars

Food prices are up; consumer confidence is down. Many QSRs and retail outlets reported losses in the last quarter. The Value Wars are here.

Best Ways to Innovate in Fast Food

How do you develop unique items for consumers across the globe, but still maintain your core brand? What is the most effective strategy for a QSR to retain its customers in challenging times? What leads ...

Gen Z Teens Reducing Spend, Supporting Smaller Brands

Among CPG energy drink brands, Celsius over-indexes with teens, with 17% citing it as their favorite energy drink brand (vs. ~12% market share) while Monster and Red Bull under-index. Among snack brands, Campbell’s Goldfish are still most preferred. Teens report highest intentions to eat more or the same amount of Mondelez’s Clif Bar and Hershey’s products.

Poultry Power Meets Global Flavor

Chicken listings on restaurant menus have grown 6.4% in the past five years, outpacing the 4.7% of burgers and other beef-based items.

Can Ghost Kitchens Be Resurrected?

Has the would-be darling of the pandemic-era – ghost kitchens – been resurrected by a partnership between Denny’s and Franklin Junction?

Report: Restaurant LTOs Forge Long-Term Brand Connections

Limited-time offers (LTOs) significantly impact consumer behavior within the foodservice industry. In fact, 91% percent of consumers are more inclined to visit establishments that provide new items, according to a recent report from Circana.

The 2024 Foodservice Forecast

Lizzy Freier, Director, Menu Research & Insights at Technomic discusses restaurant traffic, international cuisines, LTOs and more.

Teens’ Top 5 Restaurant Chains

Teens are trendsetters. They are typically early to the next big thing and most of their spending is discretionary, making them a lucrative demographic to study.

California Wage Law: The Dominos Are Poised to Fall

QSR jobs will be in high demand once the law passes as workers try to reduce their dining expenses in lieu of high food costs and an inflationary environment. More importantly, however, California just bolstered the prospects of hundreds of thousands of current and (more importantly) future fast-food workers.

American Restaurant Chains Thriving in India


While 40% of India’s residents are vegetarian, there’s still a large addressable market open to omnivore cuisine. Plus, much of the country is infatuated with western culture – a fact QSRs are taking note of.

Rock the Block(chain): NFTs in Food and Beverage

The heck is an NFT? Their precursors in the ‘90s were called pogs – often cheap and of limited variety for the average consumer, easily tradable and without much long-term staying power. Non-fungible tokens (NFTs) …

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Top 5 Highest-Grossing U.S. Fast-Food Chains

Average unit volume (AUV) speaks to a chain’s operational efficiency and overall success, indicating the average annual sales that a brand earns per restaurant—a reflection of how consumers feel about the brand itself. These are the top five highest-grossing fast-food chains in the U.S. by AUV.

The Grimace Effect – How Marketing & Memes Drive Sales

Audacious, sublime, organic – these are the hallmarks of profit for brands wise enough to be confident in their values and lucky enough to thread the needle between quality-controlled seriousness and edge-of-the-internet frivolity.

Gen Alpha Kids Are Already Influential Consumers

Gen Alpha kids – comprised of children with birth years starting in 2013 – have already developed powerful brand affinities, according to the latest survey from Morning Consult. By 2025, Gen Alpha will number more …

Fast Food Tech Evolves

The biggest names in global fast food are adjusting to the new market realities by innovating with cutting-edge technology.

Smart-Voice Technology: Coming Soon, to a Drive-Thru Near You

In a world of fast-changing consumer demands, the classic fast-food drive-thru window is evolving. From doubling lanes to fully digital menu boards, restaurants have made all kinds of improvements to the drive-thru service. With technology …