This article is written and sponsored by Transparency Market Research. Consumers are turning more to energy supplements to regain strength after exercise, taking advantage of their nutritional benefits and ease of use. In fact, the U.S. …
Amid the growth of the “better for you” beverage category, one drink in particular has experienced massive gains. The kombucha category grew from $1 million in sales in 2014 to $1.8 billion in sales in …
Touted as “nature’s sports drink”, coconut water rose to popularity about 10 years ago and has now become a staple in grocery stores and households. Vita Coco, widely viewed as the leading coconut water brand, …
The instant soup segment is at a crossroads of sorts. The global soup market is projected to reach $21 billion by 2027, exhibiting a compound annual growth rate (CAGR) of 2.7% for the forecast period, …
The mindful drinking movement has been gaining traction for several years, with “sober curious” consumers opting for no- or low- alternatives to reduce their alcohol intake. Throughout the pandemic, demand for non-alcoholic beers, wines, and spirits increased, with consumers drinking most frequently while relaxing at …
