This article is written and sponsored by Transparency Market Research.
Consumers are turning more to energy supplements to regain strength after exercise, taking advantage of their nutritional benefits and ease of use.
In fact, the U.S. energy supplements market is projected to rise at a 6% CAGR through 2030, according to TMR research.
The use of botanical or herbal ingredients in energy supplements is growing, with producers offering products in various forms, such as energy gels, energy drinks, and gummies. While the energy drink segment has the largest market share, it is anticipated that there will be more demand for energy gummies and gel products in the coming years.
Taste is one of the factors driving growth. Product makers offer flavors like vanilla, chocolate, and fruit, among others. Based on flavor, fruit-flavored products are the most in demand. At the same time, demand for sensory flavors and high organic nutritional content in developed economies, such as the U.S., has boosted the rise of the energy supplements market.
Personalized Products to Attract Customers
Operators in the global energy supplements market are focusing on diversifying their product portfolios by integrating innovative and organic ingredients such as honey, pea protein, and cassava into their products. Furthermore, they are also investing in novel and unique packaging solutions that offer more convenience to improve product visibility and sales in retail marketplaces – both online as well as brick and mortar. Additionally, several market players are opting for new and colorful packaging solutions to make their products stand out amongst others in supermarkets or other physical retail spaces.
Some of the leading manufacturers within the global energy supplements market are PepsiCo, Inc., GNC Holdings, Inc., Herbalife Nutrition Ltd., Forever Living, Red Bull, Monster Beverage Corporation, AdvoCare, Seattle Gummy Company, Nature’s Sunshine Products, Inc., and Young Living Essential Oils, among others. Market participants are adopting strategic agreements and acquiring other product manufacturers in order to diversify their geographic reach and product portfolio. For instance, Rockstar Energy Beverages was acquired by PepsiCo in March of 2020 to facilitate PepsiCo’s entrance into the U.K. energy supplements market.
Leading manufacturers within the global energy supplements market are engaged in developing custom-made solutions for their consumers in order to differentiate themselves from competitors. Several producers are also engaged in research and development initiatives, looking to find the perfect balance of sugars and carbohydrates. Further, new product launches are the dominant strategy for gaining a larger share in the market.
For instance, a new Red Bull ‘dragon fruit’ product, which features flavors of red berries, plum, and hints of floral ingredients, was launched in March of 2021. Elsewhere, a new sugar free product of the Monster Energy Ultra range was released in January of 2021. This new offering, known as ‘Ultra Gold’ is said to be inspired by the legendary ‘Nectar of Ambrosia’ from ancient Greece.
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