The Age of Retail Media Networks 2.0 is Already Here
The second wave of retail media networks is already upon grocers and retailers – and CPG makers could be among those to benefit the most.
The second wave of retail media networks is already upon grocers and retailers – and CPG makers could be among those to benefit the most.
Believe the hype – major American retailers and grocers are spending big money on retail media networks (RMNs). Walmart has Walmart Connect. Target reaches consumers using Roundel. Kroger has its Precision Marketing network, Albertsons its …