Wild Results: Buffalo Wild Wings Promotion Pays Huge Dividends
The promotion, which started in mid-May, saw visits on Monday, May 27 increase nearly 56% compared to the average number of Monday visitors from the four months prior.
The promotion, which started in mid-May, saw visits on Monday, May 27 increase nearly 56% compared to the average number of Monday visitors from the four months prior.
From chefs to retailers to restaurant operators, catching fire with a dish that went viral on TikTok can ignite a fan base (and bolster quarterly revenue).
The foodservice industry has endured its fair share of turbulence since the pandemic, but where will things go for the industry in 2024? Lizzy Freier, Director, Menu Research & Insights at Technomic, joined The Food …
Limited-time offers (LTOs) significantly impact consumer behavior within the foodservice industry. In fact, 91% percent of consumers are more inclined to visit establishments that provide new items, according to a recent report from Circana.
Lizzy Freier, Director, Menu Research & Insights at Technomic discusses restaurant traffic, international cuisines, LTOs and more.
Labor challenges, diverging dining hours, and burgeoning menus were among the foodservice themes explored at DMA’s event in Texas.
As the days get shorter and the sound of each crisp breeze rustling through the trees seems to whisper, “pumpkin spice,” it’s time to shine a light on the other fall flavors that consumers crave. …
Summer travel in 2023 is more localized as attendance at recreational venues is up significantly across the country, from stadiums and amusement parks to local fairs and movie theaters. The elevated foot traffic is also boosting food sales and driving innovation in the space.
Restaurants are getting rather creative with their limited-time offers, or LTOs, lately. “LTOs can be a great way to drive business, but you have to know your audience and what appeals to them,” Leith Steel, …
The cold brew coffee trend is gaining serious momentum. Market research company Technavio recently released a report predicting the cold brew trend’s trajectory — 57% by 2025 — after 26% YoY growth in 2021. The …
Menu innovations are a key part of Shake Shack’s strategy, as CEO Randy Garutti noted in the chain’s latest earnings call. Though it has become well-known for its ShackBurgers, crinkle-cut fries and milkshakes, the chain …
One of the most successful limited time offerings (LTOs) over the past year has been McDonald’s “Famous Orders” celebrity collaborations. McDonald’s has been utilizing LTOs to attract consumers for years with items such as the …