Tag: LTOs

Cold Brew Coffee Waking Up Summer Menus

The cold brew coffee trend is gaining serious momentum. Market research company Technavio recently released a report predicting the cold brew trend’s trajectory — 57% by 2025 — after 26% YoY growth in 2021. The …

Shake Shack’s Premiumization Strategy Setting it Apart

Menu innovations are a key part of Shake Shack’s strategy, as CEO Randy Garutti noted in the chain’s latest earnings call. Though it has become well-known for its ShackBurgers, crinkle-cut fries and milkshakes, the chain …