Tag: LTOs

Report: Restaurant LTOs Forge Long-Term Brand Connections

Limited-time offers (LTOs) significantly impact consumer behavior within the foodservice industry. In fact, 91% percent of consumers are more inclined to visit establishments that provide new items, according to a recent report from Circana.

The 2024 Foodservice Forecast

Lizzy Freier, Director, Menu Research & Insights at Technomic discusses restaurant traffic, international cuisines, LTOs and more.

Trending Fall Flavors Beyond Pumpkin Spice

As the days get shorter and the sound of each crisp breeze rustling through the trees seems to whisper, “pumpkin spice,” it’s time to shine a light on the other fall flavors that consumers crave. …

Regionality Sparks Sizzling Summer Food Trends

Summer travel in 2023 is more localized as attendance at recreational venues is up significantly across the country, from stadiums and amusement parks to local fairs and movie theaters. The elevated foot traffic is also boosting food sales and driving innovation in the space.

Analysis: the Most Innovative LTOs of the Year

Restaurants are getting rather creative with their limited-time offers, or LTOs, lately. “LTOs can be a great way to drive business, but you have to know your audience and what appeals to them,” Leith Steel, …

Cold Brew Coffee Waking Up Summer Menus

The cold brew coffee trend is gaining serious momentum. Market research company Technavio recently released a report predicting the cold brew trend’s trajectory — 57% by 2025 — after 26% YoY growth in 2021. The …

Shake Shack’s Premiumization Strategy Setting it Apart

Menu innovations are a key part of Shake Shack’s strategy, as CEO Randy Garutti noted in the chain’s latest earnings call. Though it has become well-known for its ShackBurgers, crinkle-cut fries and milkshakes, the chain …