Tag: Loyalty

Report: Loyalty Members Defying Inflation with Higher Spending

Loyalty spending reached the highest point on record across all restaurant and convenience store concepts in 2021. This traction reflects the value of loyalty programs as a source of revenue during inflationary periods. According to …

Restaurant Loyalty Programs Growing in Popularity, Especially with Baby Boomers

Now, more than ever, food companies are leveraging loyalty programs to generate sales. At the same time, customers are demanding them.   Wade Hanson, Principal with Technomic Inc., said the Baby Boomer generation especially values loyalty programs like the Royal Perks initiative recently launched by Burger King.   “Boomers are …