With food-related holidays happening almost daily, brands are capitalizing on events like National Burrito Day (April 3) to drive sales, boost loyalty program engagement, and introduce gamified promotions. Restaurants from Chipotle to Taco Bell are taking advantage, rolling out limited-time deals.
Gen Z consumers demand authenticity from brands, viewing them as extensions of their personal identity. One restaurant consultant notes that, to capture Gen Z’s loyalty, businesses must align with their values and leverage micro-influencers for genuine connections.
As traditional post-pandemic headwinds subside, retailers are ready to meet today’s savvy consumers to inspire growth. To succeed in today’s market, it’s prudent to understand how cautious optimism shapes buying habits.
The annual State of Digital Report by Qu revealed that food kiosks are the top priority this year for QSRs and fast-casual restaurants.
Monolithic allegiance has given way to the brands and companies that can provide the best, most convenient, and value-driven experiences, making every consumer a seven-headed hydra.
And that’s OK. In many ways, being authentic isn’t about the best product or service or value or lifestyle; it’s about being human, which is being vulnerable. Vulnerability is the heartbeat of authenticity, the subtle brand drumbeat that brand advocates and consumers can hear. Without a heartbeat – without being occasionally vulnerable – it will be hard to resonate and grow the brand in a way that feels organic, fresh, and authentic.
Generative AI has the potential to revolutionize grocers’ entire ecosystem, especially online—if they know how to utilize the technology.
With the ever-increasing amount of shopping options – from local grocers to whole and organic nutrition vendors and widespread grocery chains – growing customer loyalty is more important than ever for those in the retail …
It appears overall alcohol consumption will be up at Super Bowl parties this year. Research by retail insights company 84.51°, however, shows an eye-opening drop in planned alcohol consumption among younger adults this year.
The coming year could be a turbulent one as grocers navigate economic uncertainty while also benefiting from shoppers’ return to stores in a post-pandemic environment.
If inflation continues to rise, 57% of retailers will continue to boost everyday prices, according to a new survey. Should this occur, retailers need to take care as they chart their path forward.
Loyalty spending reached the highest point on record across all restaurant and convenience store concepts in 2021. This traction reflects the value of loyalty programs as a source of revenue during inflationary periods. According to …
Retailers are looking to outside partnerships and personalized benefits as ways to boost the perceived value of their subscription offerings.
Grocers have been speeding up delivery, and on-demand is becoming a vital part of every delivery program. Shoppers who have become used to groceries arriving on their doorstep now expect that option to be available …
Now, more than ever, food companies are leveraging loyalty programs to generate sales. At the same time, customers are demanding them. Wade Hanson, Principal with Technomic Inc., said the Baby Boomer generation especially values loyalty programs like the Royal Perks initiative recently launched by Burger King. “Boomers are …
Grocers’ COVID-19 gains with consumers could evaporate quickly in the year ahead, unless grocers refresh their approach to customer loyalty, according to a Bain & Co. report, reported CNBC (Nov. 9). The firm said that …
