Tag: Loyalty

Get Real! How to Achieve Authenticity & ‘Rizz’ in FoodBev

And that’s OK. In many ways, being authentic isn’t about the best product or service or value or lifestyle; it’s about being human, which is being vulnerable. Vulnerability is the heartbeat of authenticity, the subtle brand drumbeat that brand advocates and consumers can hear. Without a heartbeat – without being occasionally vulnerable – it will be hard to resonate and grow the brand in a way that feels organic, fresh, and authentic.

How to Foster Loyalty in a Competitive Retail Space

With the ever-increasing amount of shopping options – from local grocers to whole and organic nutrition vendors and widespread grocery chains – growing customer loyalty is more important than ever for those in the retail …

Report: Alcohol Increasingly Part of Super Bowl Parties

It appears overall alcohol consumption will be up at Super Bowl parties this year. Research by retail insights company 84.51°, however, shows an eye-opening drop in planned alcohol consumption among younger adults this year.

Report: Loyalty Members Defying Inflation with Higher Spending

Loyalty spending reached the highest point on record across all restaurant and convenience store concepts in 2021. This traction reflects the value of loyalty programs as a source of revenue during inflationary periods. According to …

Restaurant Loyalty Programs Growing in Popularity, Especially with Baby Boomers

Now, more than ever, food companies are leveraging loyalty programs to generate sales. At the same time, customers are demanding them.   Wade Hanson, Principal with Technomic Inc., said the Baby Boomer generation especially values loyalty programs like the Royal Perks initiative recently launched by Burger King.   “Boomers are …