Tag: Loyalty Program

Brands Tap National Burrito Day to Enhance Loyalty Programs

With food-related holidays happening almost daily, brands are capitalizing on events like National Burrito Day (April 3) to drive sales, boost loyalty program engagement, and introduce gamified promotions. Restaurants from Chipotle to Taco Bell are taking advantage, rolling out limited-time deals.

3 New Keys to Connecting with Gen Z Consumers

Gen Z consumers demand authenticity from brands, viewing them as extensions of their personal identity. One restaurant consultant notes that, to capture Gen Z’s loyalty, businesses must align with their values and leverage micro-influencers for genuine connections.

Survey: Rising Food Prices Have Consumers Changing Allegiances

Escalating food and grocery prices have many U.S. shoppers rethinking their loyalty to retailers and brands, according to a new survey by Inmar Intelligence. Although vaccines and looser business restrictions are making consumers eager to get …